Please see the most recent updates in the "Where did the .com name go?" thread. Posts number 16 and 17.
The retractable front ladder is definitely built into the airframe. As for putting in a rear staircase into the tail, I doubt it. I've checked a few cutaways, including military, and there just doesn't look to be enough room.
http://thelexicans.wordpress.com/2013/07/24/cutaway-thursday-boeing-737-800/
The 737-200C has front airstairs contained in a "box" just below the door. It extends outward for about 5', then unfolds and tilts downwards to its fully extended position (as shown on that picture).
The rear airstairs are attached to the aft port door, which is hinged at the bottom. As the door unfolds downward, the stairs unfold slowly, the hand rails are raised slowly until the door is fully opened.
Now that said, I should think that modifying a BBJ to have that type of airstair/door would not be practical because of the changes required by the different hinge arrangements.
http://upload.wikimedia.org/wikipedia/commons/c/c7/Wrangell_Alaska_Airlines_Combi.JPG
