Interesting which would be the better business model for them. I am a loyal customer and frequent poster there. From a customer perspective, I would bet that the forum generates much more interest, knowledge, and enthusiasm leading to more sales than it deters potential sales. It certainly has for me. Hard to see the forums actually driving sales to competitors as much of their product is unique.
From a management point of view, I sympathize with Phil and his forum admin's - refereeing the occassional churlishness on the boards is a pain in the neck for them and distracting - but I doubt their bottom line profits really suffer materially from it. The inevitable "fallling out with a modeler who takes his toys elsewhere" can happen with or without a forum and the impact on business is probably the same.
Hmm I'd like to clear one point up, developers withdrawing their toys has nothing to do with the forums, all the developers who left Alphasim did for other reasons not connected to forums, policing or posts there in, I'm fairly confident I speak honestly for all that I communicate with.
The use of forums is a double edged sword, if used and managed well then they are a bonus to the business, if managed badly then they are a royal pain in the backside. People fall into two camps, those that see the benefits and those that see the overheads, I fall into the former, Phil falls into the latter, it was my pushing eight years ago that brought the forums about, on the proviso that I managed and policed it, Phil would have no part of it, as CEO why should he ?. It worked fine for a good many years, in fact it worked very well. There were a lot of boards and it did take time to keep them in order, but suddenly they were all truncated to just three, no forewarning it was just done and thus I resigned my Alphasim title and the rest as they say is history ( boring at that LOL ).
Forums do hold a focus point for customers, present and prospective, though as I said before, some don't think so, said same people don't think reskins drive up business or a screen shot gallery, sadly this is incorrect, lots of people just screen grab, they take an inordinate amount of time to produce what can only be described as master pieces of pictorial art, it is only natural that they wish to publicly show their efforts.
To be honest, some of them need to be employed by payware vendors to sell their products, quite often these screen shot artists produce images far and above what the vendor produces.
In any other business the PR department would kill for good images of their product to promote their wares, if you think thats a folly then just watch TV for 1Hr and see how many adverts promoting wares are shown, publicity is big business and reaps dividends, often hidden.
Anyway I digress, I've no idea what Alphasim are going to do, I spoke to Phil and the reply was as given above, I think a good summation would be that Alphasim recognise the benefit of some sort of forum but are not comfortable with it, a necessary evil they must endure.
I think thats a fair and honest appraisal.
Best
Michael