Sounds pretty unbelievable if it turns to be "true".
http://vancegilbert.com/index.php?page=blog&display=2245
http://vancegilbert.com/index.php?page=blog&display=2245
Please see the most recent updates in the "Where did the .com name go?" thread. Posts number 16 and 17.
I think there is more to this story then what we are reading. The airline pushes the red button because a passenger wants to keep his wallet under the seat instead of in the overhead, and is reading a book?