Coming in on a wing and a prayer

That has been an effective viral ad campaign for sure. I think it looks convincing until about the 45 second mark.
 
I didn't find these links, but pulled them from the Hovercontrol forums (from a post by Mick Posch)
The video that started all the fuss:
http://www.youtube.com/watch?v=XRCbkBfdBrQ&feature=related

An article from DSG, who developed and spread the viral campaign for Killathrill:
http://www.dialog-solutions.com/news/2008122201.html

More info, including quotes from Killathrill's Sandra Thielecke, and a little (but not much) info on how the fake was executed (with a promise of more info to come):
http://www.viralmarketing.de/2008....ore-600

Pictures of the model plane that was used:
http://www.powermodellbau.de/giles2.html

And a clip from a German TV show that reportedly shows how they did it; unfortunately I couldn't get this to work:
http://www.prosieben.de/wissen/multimedia/videos/videoplayer/50001/
Click to expand...
Brian
 
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