The question here is: what made Emma Emma?
The beginning of FS9 were bleak times for GA guys, only tubeliner airports were available in high quality (e.g. German Airports).
Then came Richard Goldstein's Georender series. High quality airfields in beautiful surroundings. Ranger Creek, Darrington, Diamond Point (my personal favourite) and culminating in Emma Field.
Emma was Tops of the Pops of FS9 GA airfields. Super scenery, a lot of innovative stuff, beautiful area. IMHO that was why a GA community started there (which was also a first).
Now, in FSX, what made Emma shine is reduced to "standard" (albeit a very high one) by OrbX which offers over a dozen airfields that not only match but often outmatch good'ole Emma.
The same thing happened with regional sceneries: Misty and Tongass were jewels in FS9, now TongassX is the northern most "peripherie" of a giant hi-fi region (made by the same authors).
"Times they are a changin'..."
That is why I think Francois' move is "bold". He will put a lot of his time in this project and does not have a guaranty that an "Emma community" will rise (which I believe to be Francois' main motivation).
PS.: I'm just now downloading prepaid NRM. "Enemy"? What "Enemy"?